GENEVIEVE KRETSCHMER | GRAPHIC DESIGNER

April 2016 - Present | GRAPHIC DESIGNER | Kaplan North America - Remote

  • Report to Art Director

  • Responsible for design, layout, and production activities related to publishing

  • Utilize graphics software to create artwork for use in print, electronic, and field media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques

  • Coordinate with members of the creative team to research, develop, design, and implement copy, editorial, marketing, and design projects in both print and digital formats, including covers, email campaigns, digital and print ads, and websites ‒ Implement branding across multiple imprints

  • Perform photo research as needed

  • Assist with preparation for meetings: print materials (comps, sample layouts; mounts covers and/or creates dummy books) and digital presentations (slideshows and decks)

  • Work collaboratively with all members of the publishing team, including editorial, production, marketing, manufacturing, and sales

February 2015 - April 2016 | EDITORIAL SPECIALIST | Kaplan Professional Education - La Crosse, WI

  • Copyedit print, online, and classroom publications to company style guide and template standards

  • Layout print materials using Adobe InDesign adhering to product and company template standards

  • Work with editorial team to create illustrations and graphics, as needed

  • Help to train new members of the team

November 2014 - February 2015 | GRAPHIC DESIGNER | WinCraft - Winona, MN

  • Design catalogs, sales sheets, flyers, presentations, and trade-show materials

  • Create designs to be used on product, such as pennants, towels, keychains, lanyards, posters, etc.,

  • Create unique graphics to be used on company website and vendor sites

March 2012 - November 2014 | GRAPHIC DESIGNER | La Crosse Technology - La Crosse, WI

  • Design graphics using Adobe Photoshop, Illustrator, and InDesign

  • Design materials for sales meetings, presentations, and product catalogs

  • Create unique packaging, banners, flyers, ads, displays, and manuals

  • Create and print/construct trade show graphics and materials

CONTACT

  • 608 397 7544

  • gad8803@gmail.com

  • 2106 Sand Lake Rd, Holmen, WI 54636

EDUCATION

  • Dec 2011

  • BS VISUAL COMMUNICATIONS

  • Viterbo University - La Crosse, WI

EXPERTISE

PROFESSIONAL SKILLS

  • Photoshop

  • Illustrator

  • InDesign ‒ AfterEffects

  • MS Office

  • MS Powerpoint

PERSONAL SKILLS

  • Project Management

  • Creativity

  • Problem Solving

  • Working In Team

  • Self-Starter

  • Time Management